Terms of Service
Last updated 4 October 2026
Brand Ads helps marketing teams make video ads for brands and, when a brand connects its TikTok profile or its TikTok Ads account, send the videos there. By connecting a TikTok account, the brand agrees to these terms.
Connecting TikTok
A connected TikTok profile lets Brand Ads upload videos to the profile’s TikTok inbox as drafts, which the brand posts from the TikTok app, and, when the brand allows it, post videos to the profile after each post is confirmed with its caption and who can see it. A connected TikTok Ads account lets Brand Ads create campaigns with the brand’s videos in the ad accounts it approves; campaigns are created paused unless agreed otherwise.
The brand can disconnect at any time.
Responsibilities
The brand and its marketing team are responsible for the content they publish and for the money they spend on ads. TikTok’s own terms and policies apply to everything posted or advertised on TikTok.
No warranty
Brand Ads is provided as is, without a guarantee that it will always be available or free of errors.
Changes
These terms may change; the date above shows the latest version.
Contact
Questions about this document or your data: contact the team that works with your brand.